Refined by the
Ocean.

Gear for the Modern Explorer

The Apex
of Comfort.

Coastal essentials for the deep.
Premium Daily Wear

Essential Tees

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Minimalist comfort

Shoreline Crew

Shop Sweatshirts
Built for the Elements

Apex Layers

Shop Hoodies
Stories from the deep

Digital Volumes

Download Issue
The Archive

Capture the Moment

Trip highlights from your White Shark Ocean experience
Shop This

Face to Face

Peer into the world of the ocean’s most misunderstood inhabitant. Through high-definition, intimate imagery, we invite you to move beyond fear and witness the intricate details, power, and quiet grace of the Great White Shark in its natural sanctuary.

Into the Blue

Unfiltered. Unrivaled.

High-definition storytelling in its purest form. From the texture of the skin to the grace of the glide, explore the intricate details of the ocean’s most iconic guardian in high-fidelity video.

Accessories

Marks of Adventure

Elevate your gear with our marine-grade, bubble-free vinyl decals. Engineered to withstand the salt and spray of the coast, these precision-cut monoline designs allow you to carry the spirit of the Great White on every expedition, from your surfboard to your laptop.

Explore Stickers

Coastal Mornings

Crafted for those early coastal mornings, our high-gloss ceramic mugs combine a sleek, minimalist aesthetic with rugged durability. Whether you’re on the deck or at your desk, these premium vessels feature our iconic shark motifs, designed to keep the ocean close with every sip.

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PROJECTS AND UPCOMING

Great White Shark Boat

YouTube, Podcast, Patreon

GET TO KNOW THE SHARKS AND THE CREW

Be part of the journey following along with live updates, Q&A's and voting on what we create next. Along the way you will get to know the whole team as well as industy professionals and the many incredible sharks that come to visit.

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2 Great White Sharks Passing Each Other

categorising sharks, Media, Drone Surveys

Projects We Are Working On

It is still early days but we have built a number of projects, from the drone survey to a growing image database of the Mossel Bay Great White Sharks. We have also built a platform to share these incredible animals with the world.

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Great White Shark Research

What we want to do...

Grow To create

With your help we can do more. As we grow we want to create more projects. Automating data collection and using technology to build an AI recognition system to help identify individual white sharks in the bay. We also want to create an immersive shark experience by creating bigger more engaging media projects.

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Partners

COME AND SEE
THE SHARKS

PACKAGES TO SUIT EVERY KIND OF SHARK LOVER